The acronym for Expertise, Authoritativeness, and Trustworthiness on Google is E-A-T. Google utilizes these principles to evaluate the dependability and quality of web information. This is an explanation:
Expertise: Organizations or people with in-depth knowledge of the topic should produce the content. Google searches for proof of expertise, credentials, or experience.
Authoritativeness: Google evaluates a website's or content creator's authority. The reputation of the author, the website, and the caliber of the references and links pointing to the material are among the determining factors.
Credibility: Credibility is essential. Google wants to make sure users can trust the material. This entails assessing the information's veracity, the author's and the website's transparency, and the material's general dependability.
These guidelines are especially crucial for websites that offer information on money, health, or other relevant subjects. SEO rankings of a website can be improved by adhering to E-A-T principles.